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uStumped

Full local business website for a Metro Detroit stump removal company — designed, built, and deployed end-to-end with a focus on local SEO and conversion.

Visit ustumped.com
Next.js
TypeScript
Material UI
Google Cloud Run
Docker
Local SEO
Custom Animations

What I built

Designed and built a complete multi-page marketing website for a local stump removal business in Metro Detroit. The project involved creating a brand identity from scratch, architecting an SEO-first page structure targeting Wayne County and Monroe County searches, and building a polished UI with custom animations — all deployed to Google Cloud Run via Docker.

Project scope

  • 7 pages with individual SEO metadata per route
  • Custom MUI theme with brand color palette
  • Animated loading screen and hero wood chip particles
  • Dockerized deployment to Google Cloud Run
  • Custom domain via Google Cloud DNS

Project highlights

SEO architecture

  • Dedicated pages for each service targeting local keywords
  • Server-side metadata with Next.js App Router per page
  • Location-specific titles and descriptions for Wayne & Monroe County
  • JSON-LD structured data ready for Google local search

Design & branding

  • Custom color palette — forest greens, bark browns, burnt sienna orange
  • Playfair Display + DM Sans typography pairing
  • Animated wood chip particle effect in the hero section
  • Loading screen with stump grinding SVG animation

Technical build

  • Next.js 14 App Router with TypeScript
  • Material UI with fully custom theme — no default MUI aesthetics
  • Dockerized and deployed to Google Cloud Run
  • Custom domain via Google Cloud DNS

Site screenshots

A look at the live site across key pages (click to zoom).

Live at ustumped.com — deployed on Google Cloud Run

Visit ustumped.com